Who We Are?

Johnson & Yuni

Hi guys! We are Johnson and Yuni, a couple whose hearts beat to the rhythm of early childhood education and embark on a mission to redefine the landscape of parenting and children’s growth. Our love for kids runs deep, but we aspire to be more than just teachers. We see a future where every child is not just educated but inspired, parents are not just caregivers but partners in children’s development.
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01.

The Movement Control Order Year . March 2020

During our final semester studying Early Childhood Education, we began sharing parenting tips online as content creators. This initiative was inspired by the challenges parents faced educating their children during the Movement Control Order (MCO), we hope to support them and indirectly help children navigate these hard times.

02.

Our Journey Begins . September 2020

Upon completing our studies, we transitioned into society, taking on roles as preschool teachers. Working closely with children every day has deepened our understanding of the challenges and rewards of shaping young minds at a crucial stage in their development.

03.

How Pure Days Started . September 2021

Witnessing numerous children struggle with learning difficulties and developmental delays, we decided to do something. From there, we launched an initiative to make a positive impact as we began curating and selling wooden educational toys online, specifically chosen for the developmental benefits of children.

04.

Growing Our Community . June 2022

As part of our mission to empower parents and children, we expanded our efforts by hosting pop-up booths and organizing family events across Sarawak. This initiative helped us build a supportive community around our wooden educational toys, which gradually gained popularity.

05.

Our Design Evolution . March 2023

As our commitment deepened, we shifted from curating and importing products to designing our own wooden educational toys tailored specifically for Malaysian children. This transition allowed us to offer unique, locally-inspired educational tools that resonate more deeply with our community and support effective learning.

06.

A Place Called Home . November 2023

As we grow, we set up Pure Days Studio, a cozy spot that doubles as our office and a welcoming space for children’s workshops. Here, we’ve expanded our team and broadened our reach, offering family events and workshops that add a dash of new xperiences for the community.

07.

Expanding Our Horizons . June 2024

This year, we’ve set our sights on expanding our reach to West Malaysia, driven by the growing interest from customers there. To connect more directly with our community, we’re planning to participate in offline events across the region. Additionally, we’re excited to introduce our latest creation—the Busy Book series, fully designed and crafted by our dedicated team at Pure Days.

08.

The Next Chapter . 2025

A new chapter begins as Pure Days continues to inspire little minds through thoughtful play and meaningful learning.

What we designed for the Malaysian Kids?

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What We Believe

To empower children and parents through a range of services, innovative products, and a nurturing community.

What We Imagine

We see a future where every child is not just educated but inspired, where parents are not just caregivers but partners.

FAQs

Find helpful answers about our educational toys, brands, age ranges, safety, and shopping experience.

Need a Little Help?

Still have a question? Our team is always happy to help you choose the right toy or assist with your order.
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Our wooden educational toys are made by the top three toy manufacturers in China, who uphold high-quality standards and meet international safety regulations. We work closely with them to ensure that our products are safe, durable, and eco-friendly.

Yes, our wooden educational toys are made from natural and non-toxic materials, and have undergone strict quality control measures to ensure that they meet international safety standards. We prioritize the safety and well-being of children and strive to provide them with safe and educational toys.

Our wooden toys are designed for children aged 1 and above. However, we recommend that parents supervise their children when playing with our toys to ensure safety.

Our educational toys are thoughtfully selected to encourage curiosity, creativity, problem-solving, focus, and hands-on learning through play. Each toy is designed to make learning enjoyable while supporting children’s natural development.

Keep wooden toys clean and dry, and store them in a cool, dry place. Avoid prolonged exposure to water or moisture to help maintain their quality and finish.

You can explore our collections by age, learning needs, and interests to find toys that match your child’s stage of development and encourage meaningful play.

Yes, our educational toys make thoughtful gifts for birthdays, special occasions, and little milestones. Choose a toy based on the child’s age, interests, and learning stage.