During our final semester studying Early Childhood Education, we began sharing parenting tips online as content creators. This initiative was inspired by the challenges parents faced educating their children during the Movement Control Order (MCO), we hope to support them and indirectly help children navigate these hard times.

Upon completing our studies, we transitioned into society, taking on roles as preschool teachers. Working closely with children every day has deepened our understanding of the challenges and rewards of shaping young minds at a crucial stage in their development.

Witnessing numerous children struggle with learning difficulties and developmental delays, we decided to do something. From there, we launched an initiative to make a positive impact as we began curating and selling wooden educational toys online, specifically chosen for the developmental benefits of children. 

As part of our mission to empower parents and children, we expanded our efforts by hosting pop-up booths and organizing family events across Sarawak. This initiative helped us build a supportive community around our wooden educational toys, which gradually gained popularity. Our efforts not only connected us with more families but also proudly share our educational toys to people around.

As our commitment deepened, we shifted from curating and importing products to designing our own wooden educational toys tailored specifically for Malaysian children. This transition allowed us to offer unique, locally-inspired educational tools that resonate more deeply with our community and support effective learning.

As we grow, we set up Pure Days Studio, a cozy spot that doubles as our office and a welcoming space for children’s workshops. Here, we’ve expanded our team and broadened our reach, offering family events and workshops that add a dash of new xperiences for the community. At Pure Days Studio, we strive to create a nurturing environment where children and families can come together to learn and grow. It’s our small way of giving back and contributing to the community that supports us.

This year, we’ve set our sights on expanding our reach to West Malaysia, driven by the growing interest from customers there. To connect more directly with our community, we’re planning to participate in offline events across the region. Additionally, we’re excited to introduce our latest creation—the Busy Book series, fully designed and crafted by our dedicated team at Pure Days.