Pure Days respects your privacy and is committed to protecting the personal information you provide when using our website and purchasing our educational toys. This Privacy Policy explains what information we may collect, how we use it, how we protect it, when it may be shared, and the choices available to you. This Privacy Policy applies to information collected through the Pure Days website, online orders, customer accounts, contact forms, newsletter subscriptions, customer service communications, and other interactions with Pure Days. By using our website or providing your personal information to us, you acknowledge the practices described in this Privacy Policy.

1. About Pure Days
Pure Days is an online educational toy store offering carefully selected products designed to support children’s learning, creativity, exploration, and development through play. Our range includes products from our main educational toy series, special brands, and selected Japanese brands. For privacy-related questions or requests, you can contact us at puredaysenterprise@gmail.com.

2. Information We Collect
Pure Days may collect personal information that you voluntarily provide when you create an account, place an order, contact us, subscribe to our newsletter, submit a form, request customer support, or otherwise interact with our website. Depending on how you use the website, information we collect may include your name, email address, telephone number, billing address, delivery address, order details, account information, customer communications, and other information necessary to provide our services. We may also collect technical information automatically when you use the website, including your IP address, browser type, device information, operating system, approximate location information, website pages visited, referring pages, browsing activity, and information about how you interact with our website.

3. Information Provided During Checkout
When you place an order with Pure Days, we collect the information necessary to process and fulfil your purchase. This may include your name, contact details, billing information, delivery address, order contents, selected currency, and other information required to complete the transaction. Payment information may be processed directly by third-party payment providers. Pure Days does not need to receive or store complete payment card details when those details are securely processed by the relevant payment provider. We may receive limited payment-related information from payment providers, such as transaction status, payment confirmation, payment method type, transaction reference, or other information required to confirm and manage your order.

4. How We Use Your Information
Pure Days may use personal information to process and fulfil orders, arrange delivery, process payments, provide customer support, communicate with you about your order, manage customer accounts, handle returns and refunds, respond to enquiries, and provide information about products and services. We may also use information to improve our website, understand customer preferences, analyse website performance, detect fraudulent or suspicious activity, maintain website security, prevent misuse, and comply with legal or regulatory obligations. Where permitted by applicable law, we may use your email address to send newsletters, product updates, promotional offers, educational toy recommendations, and other marketing communications where you have subscribed or otherwise provided appropriate consent.

5. Newsletter and Marketing Communications
If you subscribe to the Pure Days newsletter, we may use your email address to send updates about new educational toys, special offers, promotions, learning ideas, product announcements, and other information that may be relevant to Pure Days customers. You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the relevant email or by contacting us at puredaysenterprise@gmail.com. Unsubscribing from marketing communications does not necessarily stop essential service communications, such as order confirmations, delivery updates, account notifications, refund communications, or other messages necessary to provide services you have requested.

6. Contact Forms and Customer Communications
When you contact Pure Days through a contact form, email, or other communication channel, we may collect the information you provide, including your name, email address, telephone number, order information, and the content of your message. We use this information to respond to your enquiry, provide customer support, investigate issues, process requests, and maintain appropriate records of customer communications. We ask customers not to submit sensitive personal information through general contact forms unless it is specifically required and requested by Pure Days.

7. Cookies
Pure Days may use cookies and similar technologies to help the website function properly and provide a better shopping experience. Cookies may be used to remember shopping cart information, maintain login sessions, remember preferences, understand website usage, analyse performance, improve website functionality, and support marketing activities where permitted. Some cookies may be placed by third-party services that provide payment processing, analytics, advertising, security, or other website functionality. You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect some website functions, including shopping cart, checkout, account, or other features.

8. Website Analytics
Pure Days may use analytics and similar technologies to understand how visitors use our website. This information can help us understand which pages are useful, identify technical problems, improve website navigation, and enhance the overall shopping experience. Analytics information may include device type, browser information, pages visited, approximate location, referral source, interaction information, and general website usage patterns. Where required, Pure Days will take appropriate steps regarding consent and privacy requirements applicable to analytics technologies.

9. Sharing Information With Service Providers
Pure Days may share personal information with trusted third-party service providers where necessary to operate our business and provide services to you. These providers may include payment processors, ecommerce and website technology providers, hosting providers, delivery and courier companies, email and newsletter providers, analytics providers, customer support services, fraud-prevention providers, and other service providers necessary for operating the Pure Days website. These providers are expected to process information only as necessary to provide their services and in accordance with applicable privacy and security requirements. Pure Days does not sell your personal information to third parties as a commercial data product.

10. Payment Providers
Payments may be processed through third-party payment providers. When you choose a payment method, the relevant provider may collect and process payment information in accordance with its own privacy policy and terms. Pure Days may receive information necessary to confirm payment, manage your order, process refunds, and provide customer support. Customers should review the privacy policy of their chosen payment provider for information about how that provider handles payment and personal information.

11. Delivery and Courier Services
To deliver your order, Pure Days may provide relevant customer information to delivery and courier providers. This may include your name, telephone number, delivery address, order reference, and information reasonably required to complete delivery. Courier companies may process this information under their own privacy policies and operational requirements. Pure Days only provides information reasonably necessary for delivery and order fulfilment.

12. International Orders and Data Transfers
Because Pure Days may serve customers in Malaysia, Singapore, and other countries, certain service providers involved in payment processing, hosting, ecommerce operations, analytics, email delivery, or other services may operate outside Malaysia. Where personal information is transferred to or accessed from another country, Pure Days will take reasonable steps to ensure that such information is handled appropriately and in accordance with applicable privacy requirements. The privacy protections and laws applicable in another country may differ from those in Malaysia.

13. Children’s Privacy
Pure Days sells educational toys intended for children, but our website and online purchasing services are primarily directed toward parents, guardians, teachers, and other adults responsible for purchasing products. We do not knowingly request or intentionally collect personal information directly from children for the purpose of creating customer accounts or completing purchases.
Parents and guardians should supervise children’s use of online services and should ensure that children do not provide personal information through website forms, account registration, or other communication channels without appropriate supervision. If you believe that a child has provided personal information to Pure Days without appropriate consent, please contact us at puredaysenterprise@gmail.com so that we can review the matter and take appropriate action where required.

14. Account Information
Where customer accounts are available, Pure Days may collect information required to create and manage your account, including your name, email address, login information, order history, saved preferences, and related account activity. You are responsible for keeping your account credentials confidential and should contact us promptly if you believe that your account has been accessed without authorisation.
You may request assistance with your account or personal information by contacting puredaysenterprise@gmail.com.

15. Order History
Pure Days may retain information about purchases and transactions for customer service, accounting, refund processing, warranty or product support, fraud prevention, legal compliance, and business recordkeeping. Order information may include products purchased, transaction details, delivery information, payment status, order dates, and communications relating to the order.

16. Data Retention
Pure Days retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, preventing fraud, complying with legal obligations, and enforcing our agreements. The retention period may vary depending on the type of information and the reason it was collected. When personal information is no longer required, we may securely delete it, anonymise it, or otherwise dispose of it in accordance with applicable requirements.

17. Data Security
Pure Days takes reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, alteration, disclosure, or destruction. Security measures may include access controls, secure website technologies, authentication procedures, secure payment processing through appropriate providers, software updates, and other measures appropriate to the nature of the information we handle. However, no online system, website, transmission, or storage method can be guaranteed to be completely secure. Customers should also take reasonable steps to protect their accounts, devices, passwords, and personal information.

18. Fraud Prevention and Security
We may process personal information to detect, investigate, and prevent fraudulent transactions, suspicious activity, abuse of promotional offers, unauthorised account access, or other activities that may compromise Pure Days, our customers, payment providers, or service providers. Information may be shared with relevant payment processors, security providers, delivery providers, or authorities where reasonably necessary and legally permitted.

19. Legal and Regulatory Disclosure
Pure Days may disclose personal information where required or permitted by applicable law, regulation, court order, legal process, government authority, or law-enforcement request. We may also disclose information where reasonably necessary to protect our legal rights, property, customers, website, employees, service providers, or business operations, or to investigate suspected unlawful activity.

20. Business Transfers
If Pure Days undergoes a business transaction such as a sale, merger, restructuring, acquisition, transfer of assets, or similar corporate change, personal information may be transferred as part of that transaction where legally permitted. Any successor or relevant party may be required to handle personal information in accordance with applicable privacy obligations.

21. Third-Party Websites
The Pure Days website may contain links to third-party websites, payment services, social media platforms, manufacturers, delivery services, or other external websites. Pure Days does not control these third-party websites and is not responsible for their privacy practices, content, security, or policies. We encourage you to review the privacy policies of third-party websites before providing them with personal information.

22. Your Privacy Rights
Depending on applicable law and your circumstances, you may have rights relating to your personal information, including the right to request access to information we hold about you, request correction of inaccurate information, ask questions about how your information is being used, or withdraw consent for certain forms of processing where applicable. You may also have the right to unsubscribe from marketing communications at any time. Requests relating to your personal information should be sent to puredaysenterprise@gmail.com. We may need to verify your identity before completing certain requests in order to protect your information from unauthorised disclosure.

23. Malaysian Privacy Requirements
Pure Days recognises the importance of privacy protection for customers in Malaysia and aims to handle personal information in accordance with applicable Malaysian privacy and data protection requirements, including the Personal Data Protection Act 2010 where applicable to our activities. This Privacy Policy is intended to explain our general information-handling practices. Where applicable law provides a specific right or protection that differs from this policy, the applicable legal requirement will take precedence.

24. Marketing Preferences
You can control whether you receive promotional communications from Pure Days. If you no longer wish to receive marketing emails, you may use the unsubscribe link provided in the email or contact us directly.
Even after opting out of marketing communications, you may continue to receive transactional or service-related communications that are necessary to process orders, provide requested services, manage your account, or communicate important information about your purchases.

25. Third-Party Marketing and Advertising
Pure Days may use third-party advertising, marketing, analytics, or social media technologies to promote products, understand customer interactions, measure campaigns, or improve our online services.
These services may use cookies, pixels, tags, or similar technologies where permitted. Third-party providers may collect information about website interactions in accordance with their own privacy policies.
Where required, Pure Days will provide appropriate privacy choices or consent mechanisms for these technologies.

26. Accuracy of Personal Information
We rely on customers to provide accurate and current information. You should update your account and contact information when necessary, particularly your delivery address, email address, and telephone number. If you believe that information Pure Days holds about you is inaccurate or incomplete, please contact us at puredaysenterprise@gmail.com so we can review and correct the information where appropriate.

27. Changes to This Privacy Policy
Pure Days may update this Privacy Policy from time to time to reflect changes to our website, products, service providers, business practices, technology, or applicable privacy requirements. Any updated version will be published on this page. We encourage customers to review the Privacy Policy periodically to understand how their information is handled.

28. Contact Us
If you have questions about this Privacy Policy, how we handle personal information, or wish to make a privacy-related request, please contact Pure Days at: puredaysenterprise@gmail.com. Please provide enough information for us to understand your request. We may request additional information where reasonably necessary to verify your identity and protect your personal information.

29. Effective Date
This Privacy Policy is effective from 22 August 2026 and applies to personal information collected and processed by Pure Days through its website and related services from that date, subject to applicable law.

Last Updated
22 August 2026